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  Q: What is PumaVision all about?

  A: updated (14/03/2012)

It appears to be a mission statement for the company; apparently the Puma company has a vision of itself, which has four key elements,

  1. Fair
  2. Honest
  3. Positive
  4. Creative

Therefore, everything the company does, and stands for, should attempt to adhere to all of the four above mission statements. Puma is a German sportswear firm with an interesting history: it was formed by Rudolf Dassler in 1948, after a disagreement with his brother, they split the family business, and his brother Adolf "Adi" Dassler established Adidas. The rivalry between the two brothers lasted until their death, and both companies have vied to become the dominant brand.


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