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  Q: What's the advantage of shoe cream vs wax polish?

The primary advantage of cream's is that they are capable permeating and moisturising leather shoes. Although it is debatable, there is a general belief that cream's have a wider selection of colours, and therefore you find a closer match with your coloured leather, in comparison with wax polish products. The drawback with creams is that they do not polish the leather to the same degree as a wax polish. Ideally a combination of the two products is desirable: as the cream will protect, enhance and increase the longevity of the leather; whereas the wax polish will keep them shined like new. When applying a cream, it is advisable to let them soak into the leather - preferable with the laces removed - before polishing.